Coming from a creative design and marketing background – I originally trained in creative product design – helped me to understand the importance of brand creation and identity through visuals long before I moved into photography. Six years successfully running an online fashion business introduced me to the importance of photography within online retail and brand identity. Experimenting with studio setups and location/lifestyle photography during these six years allowed me to develop my style and technical knowledge to the standard required for a successful online brand. As a result of my photographic work within my own business, I was soon being asked by other businesses and agencies to consult and produce work for their photographic needs, leading to work with a wide range of interesting clients.
Although I’m comfortable working within a studio environment, it’s in location and lifestyle photography that I tend to specialise, creating images that look natural and help bring websites, products and visuals to life. I’ve worked for both brands and agencies, creating unique and engaging images from fashion and editorial through to food and lifestyle. I offer creative input into all of my photography, working closely/consulting with an agency or client to ensure the correct look and feel is achieved.
If you need to know more about me, my approach and my work, then we need to talk.